Los Angeles native BAUM hits the right notes with her new single ‘Effortless’.
Taking inspiration in the romantic pitfalls of a close friend of the singer-songwriter, who was cheated on by an ex-beau, an “awful dude,” says BAUM, “I saw him do it and it broke my heart.”
BAUM immediately wrote the song after the event – originally a sad song, that soon turned into an angry one,
“I got to the chorus and just got so wildly angry and that tempo change and scream thing came out. I guess I turned the song into how I wanted her reaction to be: empowered, focused more on her anger than her sadness. I wanted her to realize her own strength and self-worth, so I wrote that into the song.”
Brighton four-piece, YONAKA are back with a video for ‘Bubblegum’.
Directed by Ali Kurr (Loyle Carner), it exposes the chaotic world of YONAKA, both on stage and off (remember the guitarist cutting his head open at The Great Escape this year?!), as the band play to a packed and sweaty room.
Watch below and try and spot the giant bubblegum.
It’s out now on Atlantic Records.
The band will also be playing their biggest headline show to date at The Garage in London, on 28 February. Get your tickets here.
Sounds like: Gwen Stefani, Pat Benatar, Charli XCX, Karen O, Yeah Yeah Yeahs, Drenge, Black Honey, Skindred
The Beat-Herder Festival is in the running to be one of the UK’s next best festivals for upcoming, new music.
Originating from roots as a free rave on the Lancashire moors in 2006, Beat-Herder Festival has grown to where it is today thanks to a swift word-of-mouth growth and a devout army of fans who come back year on year.
Hidden in the fields of The Ribble Valley in Lancashire, this year’s The Maison D’Etre stage will host to an intimate 12,000 crowd and feature some of Indietronica’s favourite artists, including electro-pop duo Cash + David, enigmatic London band Haelos, BBC introducing favourite Zibra, singer and multi-instrumentalist Rationale, dance-pop outfit NIMMO, York electro six-piece Grinny Grandad, sweet folktronica duo Meadowlark, and Brighton’s Yonaka (who recently signed to Phil Taggart‘s Hometown Records).
Check out the awesome playlist below.
The Beat-Herder Festival is on from 15 to 17 July and tickets can be purchased from the website.