Tag Archives: Yonaka

BAUM – This Body

BAUM

Our one to watch in 2018 is BAUM.

The Los Angeles-based pop angel takes control with her defiant anthem ‘This Body’. A song inspired by personal experiences with cat calling and a struggle with an eating disorder, it sends a hugely empowering message.

“One morning, while I was walking to the USC practice rooms on South Figueroa, I got aggressively cat called about my “fat ass.” I’m a fiery person. I talk back. I’m “sassy” and I’m not shy around strangers. I’m typically not someone who is great at “taking the higher road” or letting things go, but in that situation, I felt like a delicate flower. When a man confronts you without batting an eyelash, verbally scrutinizing your body, you feel like nothing. This man was asserting his dominance over me, letting me know that he was entitled to my body — looking, commenting, maybe even touching. So, I went inside the practice rooms with my face red and hot. I grew up in New York City. This was not the first time I had been cat called on a street corner, but for some reason it particularly bothered me that day. It was kind of a perfect storm because I felt like I wanted to yell or cry or something, and I had literally just stepped into a practice room with a piano. I started saying things that I wanted to hear — “I got my power,” “this body is my home” etc. Looking back on that experience, I guess writing the song was my way of getting my power back in the moment.

I recovered from an eating disorder in the summer of 2016, which is when I wrote this song. My whole life I grew up completely buying into the media’s definition of beauty. I thought that I needed to be rail thin (not my body type) and utterly despised any fat on my stomach. I started my first diet around the age of ten, and my battle with food, guilt, and self loathing continued on throughout the next ten+ years. For me, performing “This Body” is a reminder to myself that I’m sexy and I’m beautiful and I have all of my confidence. That’s why I start every show with it. It’s not just like I’m telling these lyrics to other people, but I’m sort of talking to myself as well.

My sophomore year of college, I was extremely lucky in that so many positive elements aligned themselves in my life. I had a boyfriend who loved my body and reassured me while I put on much needed weight and got increasingly healthier. I moved into an apartment with friends who were like family and were more supportive than I could have ever hoped for. That year, I also found the body positivity movement on social media. I read articles and watched videos of women talking about the stuff I had never been able to articulate and would never have felt comfortable articulating. All of these factors in my life came together and really allowed me to grow and to love myself. That kind of opened a door for me and inspired me to write about being a woman in very literal terms.

Honestly, my hope for this song is just that someone, somewhere can listen to it and feel what I feel hearing powerful women talk about loving themselves. When I see a quote that makes smile or a picture of someone owning their body, I feel companionship, knowing that we’re all in it together, and I feel empowered myself. If I can do that for someone else, then I will know I have accomplished something huge.”

Sounds like: Adele, Austra, YONAKA, MUNA, HAIM, Adele

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BAUM – Effortless

BAUM

Los Angeles native BAUM hits the right notes with her new single ‘Effortless’.

Taking inspiration in the romantic pitfalls of a close friend of the singer-songwriter, who was cheated on by an ex-beau, an “awful dude,” says BAUM, “I saw him do it and it broke my heart.”

BAUM immediately wrote the song after the event – originally a sad song, that soon turned into an angry one,

“I got to the chorus and just got so wildly angry and that tempo change and scream thing came out. I guess I turned the song into how I wanted her reaction to be: empowered, focused more on her anger than her sadness. I wanted her to realize her own strength and self-worth, so I wrote that into the song.”

Sounds like: Austra, YONAKA, MUNA, HAIM, Adele

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YONAKA – Bubblegum

YONAKA

Brighton four-piece, YONAKA are back with a video for ‘Bubblegum’.

Directed by Ali Kurr (Loyle Carner), it exposes the chaotic world of YONAKA, both on stage and off (remember the guitarist cutting his head open at The Great Escape this year?!), as the band play to a packed and sweaty room.

Watch below and try and spot the giant bubblegum.

It’s out now on Atlantic Records.

The band will also be playing their biggest headline show to date at The Garage in London, on 28 February. Get your tickets here.

Sounds like: Gwen Stefani, Pat Benatar, Charli XCX, Karen O, Yeah Yeah Yeahs, Drenge, Black Honey, Skindred

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YONAKA – Wouldn’t Wanna Be Ya

YONAKA

Whilst watching YONAKA perform at The Great Escape this year, we decided that the band should best described as follows;

“If Gwen Stefani, Pat Benatar, Karen O and Charli XCX had a late night jamming session and Arctic Monkeys turned up with some cocaine, the end result would probably be YONAKA”

The Brighton locals’ latest single, ‘Wouldn’t Wanna Be Ya’ sums up this analogy, and has been produced by Ross Orton (Arctic Monkeys).

Sounds like: Gwen Stefani, Pat Benatar, Charli XCX, Karen O, Yeah Yeah Yeahs, Drenge

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The Beat-Herder Festival

Beat Herder

Beat Herder

The Beat-Herder Festival is in the running to be one of the UK’s next best festivals for upcoming, new music.

Originating from roots as a free rave on the Lancashire moors in 2006, Beat-Herder Festival has grown to where it is today thanks to a swift word-of-mouth growth and a devout army of fans who come back year on year.

Hidden in the fields of The Ribble Valley in Lancashire, this year’s The Maison D’Etre stage will host to an intimate 12,000 crowd and feature some of Indietronica’s favourite artists, including electro-pop duo Cash + David, enigmatic London band Haelos, BBC introducing favourite Zibra, singer and multi-instrumentalist Rationale, dance-pop outfit NIMMO, York electro six-piece Grinny Grandad, sweet folktronica duo Meadowlark, and Brighton’s Yonaka (who recently signed to Phil Taggart‘s Hometown Records).

Check out the awesome playlist below.

The Beat-Herder Festival is on from 15 to 17 July and tickets can be purchased from the website.