Icelandic post-rockers Sigur Rós have unveiled the video for their new track, ‘#Stormur’. Following the new interactive social media trend, fans are invited to tag their Instagram photo and video interpretations of ‘Stormur’. Submissions will then be edited into the live music video.
Stormur translates to ‘powerful gale, a force able to disrupt and alter all that comes in its path’ and there are some pretty good videos uploaded already.
The track is taken from their seventh studio album ‘Kveikur’, which was internationally released on June 17 2013 through their new label, XL Recordings.
Upload your video here or tag your Instagram picture or video with #stormur to join in the fun and watch your #stormur evolve!