Isaura is an electronic Portuguese musician on the country’s one to watch list for 2015. We discovered Isaura whilst on Tradiio.
Her slow pop jam ‘Change It’ has been produced by Ben Monteiro (D’Alva, Mount Keeper) and it was written and composed by the artist herself.
We caught up with Isaura about writing music in English and her love for a variety of artists.
Why did you start making music?
I don’t quite know how to answer that since it is not something I’ve decided to do. I’ve always loved music and most of all I’ve always felt the need to write and compose my own songs. I think that for me it is the best possible way to express myself, to tell my stories and what is going on around me. I don’t think I could write a personal journal or a book, I don’t have enough discipline for that!, but I really like to preserve memories and write down things I do not want to forget; songs are perfect for that.
You are from Portugal, but you write your music in English. Is there a reason behind this?
I love how Portuguese sounds in songs, it is a beautiful, elegant and mysterious language; but I also think that it has a lot of character and personality and I prefer to hear English in this electronic pop world I’m singing. Besides that, my main influences sing in English and that is also a more universal tool to communicate… I think when you like to tell stories you need to believe that somehow the whole world can actually hear them.
Describe your sound in three words.
Electronic, pop, urban.
We discovered you on Tradiio. Do you think free platforms, such as Tradiio, are making it easier for artists to expose their sound to the general public?
Absolutely. Nowadays almost everyone can go online, use social networks and free platforms and upload songs; for good artists that are strongly committed to work hard and to build a music career it can be good and bad at the same time since you have a lot of things going on and sometimes good artist remain hidden under those infinite gigabytes of stuff and labels will never find them. Platforms like Tradiio act not only as a platform where people can hear music and judge for themselves instead of only hearing what big labels and radio stations choose, it also gives the possibility that good artists can be noticed by labels and hopefully earn contracts. I hope the platform can really make a difference and remain parallel to the music industry.
Where do you cite your musical influences from?
I hear a lot of everything. I do not hear that much music, because for me it can be an extenuating process since I can’t work and hear music or wash dishes and hear music: when I hear music I have to stop everything I’m doing. But I listen to very different artists that can touch me somehow. However, for my work as an artist I go from Jessie Ware, Chet Faker, Honne, Shura, Jack Garrat, Tourist, Haim to Daughter, Disclosure, AlunaGeorge, Rudimental, Flume, Jamie XX, James Blake, MØ, FKA Twigs and so many others.
We love new music at Indietronica. What new music are you listening to?
I’m just like anybody else that loves electronic music: I’m still stunned with Jack Ü feat Justin Bieber.
We’ve invested in Isaura. Have you? Listen to more of Isaura’s songs and support her at tradiio.com/isaura.
Sounds like: Frances, Daughter, London Grammar