With a melting pot of sounds, a tapestry of multicultural influences, and a female crew that M.I.A. would be proud of, 21-year-old Ghita (pronounced Rita) is shaping up to be an international future pop icon.
The visuals for the self-directed ‘On My Mind’ is set in her homeland of Morocco. Sporting Balmain and Balenciaga, Ghita and her friends exude captivating charisma and class wherever they go. Their journey takes them from urban locations to the country’s beautifully desolate wilderness.
Ghita comments, “‘ON MY MIND’ is about the deeply personal nature of each individual’s journey through life. I believe in my dreams and my ambitions, and I want to inspire people to do the same. I also wanted to address female empowerment. In Morocco, more and more women are fighting for their right to be heard. They’re standing up for emancipation, for equality between genres, and to bring down this patriarchal society.”
Sounds like: Tove Styrke, Tove Lo