Premiere: KRÍA – Hiding



KRÍA is a unique electronic producer from Iceland.

The hypnotic video for new track ‘Hiding’ has been jointly directed between KRÍA herself and GroaSig, an Icelandic digital artist that also worked with her on her first music video ‘Low Hype’.

The video was filmed in KRÍA’s hometown in Iceland, where she was submerged in water with overexposed and dreamlike visuals.

Of the video, KRÍA says the relationship between the video and the music is “about being introverted and not being able to truly be yourself almost like being possessed by a spirit that takes control so I wanted the submerged water scenes to reflect that I want to hide.”

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